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Areas of Expertise

Art Direction
Branding
Print & OOH
Digital Design
Artworking

Hi, I'm Zoe, the Creative Behind the Design

I discovered my passion for design over twenty years ago while studying for my BTech at UAL. Later, I pursued a BA (Hons) degree in photography at Falmouth University in Cornwall, where I obtained a 2:1. This academic foundation in both traditional and digital mediums gave me a unique technical and conceptual perspective. I do not just see a layout; I see the visual storytelling behind every image and the precise technical requirements needed to bring it to life.
 

Throughout my journey, I have taken a key role in ensuring that a brand’s style and look remain consistent across all channels and visual assets. My experience spans across diverse industries, from the fast-paced world of global tourism and family entertainment to sustainability-focused startups and premium lifestyle brands. These varied environments taught me to be adaptable and agile, whether I am directing a photoshoot on location or executing a complex digital campaign from my studio.
 

After having my two children, my perspective on work naturally evolved. Balancing a creative career with being a mum of two has made me a far more effective and persuasive designer. I now prioritise a healthy work-life balance, which has given me a talent for managing projects with an exceptional ability to multitask. I have traded the long hours of my early career for high-level efficiency and a laser focus on detail, ensuring every project is delivered to a premium standard.
 

I take immense pride in translating a client's needs into compelling visual messages. My goal is always to create high-quality, engaging designs that truly capture the essence of a brand while respecting the practicalities of a budget. For me, every project is a new opportunity to create something special that represents a client's vision and exceeds expectations.

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